How To Do Link Popularity
Cyber-Robotics, in a typical month, gets over 2 million hits; however, we only average 3 to 5
visitors per day from the search engines. Do the math - that works out to anywhere from 84 to 155 visitors
per month provided from the likes of Alta Vista, Lycos or Yahoo. Very small numbers when compared to
2,000,000 hits.
The secret to our success lies in the sheer number of links that point in our direction. This
is how truly qualified traffic comes in our direction, and this is the best means securing visitors to your
site as well, as long as everyone is linking to only websites that match each other's subjects or themes.
You can check your site's popularity on the web in just a matter of minutes. Currently, there are a number of
services out there that provide link popularity checking.
Notable among these is LinkPopularity.com -
http://www.linkpopularity.com
They provide this service for free and offer tips on how to improve your link popularity (Not only that, but
there is nothing to stop you from entering a competitors URL and checking them out!).
One thing that you need to be on the alert for are services that offer to improve your traffic by means of
automatically generated link pages for you to post in your website. On paper, the potential they offer looks
good. But the pages are usually chaotic, with no themes or common thread at all. This is a quantity versus
quality approach, and may actually derail your efforts.
Since you are linking to a number of sites on pages that lack cohesive themes, you simply have
no way to know if those other sites have any traffic at all that has any bearing whatsoever on your themes.
If most of those sites have little traffic, say less than one hit per day, then what good is it to be linked
in this way? Not only that, but you are actually being even more counterproductive; to belong to a consortium
such as these, many times you need to put up banners that may advertise competing products, and then they may
even want you to host another page of links and submit them to search engines.
You are aiding and abetting them in this sloppy method of link production (and that's all it
is, link production)! It begs the question; is this the way to bring in truly qualified traffic to your site?
The answer to this question is no. What you end up with is pages full of potentially unrelated links, and
your site being added to a similar page elsewhere! Is this the way to get qualified traffic? Of course not!
As the search engine's robots evolve, they are becoming even more aware of sites that link like this. If you
have pages like this, you are actually doing yourself a disservice, because the search engines will not help
you out. Even the Zeus robot will back out of pages like this; it views them as cancerous growths on the body
of
cyberspace!
The real solution is simple; you need to be linked to common sites, or themesites. This is the best way to
improve your traffic. Again, look at the numbers. The more links you have, the greater your traffic. You want
that traffic to stay and look around your site, not pop in and right back out because it was not what the
visitor was looking for. If you have a common theme to the site that sent you the traffic, chances are they
will be real qualified visitors.
This is the real secret of Internet marketing. For years, the search engines and their backers made it appear
that they were the only game in town. More and more, as the way the web operates evolves, the less this is
so. Again, look at the numbers at Cyber-Robotics. The more links you have, the better your traffic, bottom
line. Once you have those, then you are really on your way to getting the traffic that you want, and the
traffic you deserve. So, in short, you need to -
- Check your link popularity to see if it needs improving
- Build the links you need to increase your qualified traffic
- Improve your site's content to help you keep the traffic once it arrives
- Stay away from sites that provide quantity over quality
By following these steps, your site and your web-based business will reap the benefits of improved links.
Content has been reprinted with permission of the author.
First appeared in
http://www.cyber-robotics.com
© 1999-2000 David Notestine, all rights remain with author.
|
