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Autoresponders For Internet Marketing
This is a confusing topic for many people, but it really does not need to be so. Part of the problem is because the term "autoresponder" is used by many vendors and marketers in the wrong context.
A pure autoresponder is a software program that automatically sends a reply email after you have sent a message to a certain email address. The email autoresponder address could be for example test@netincomecentral.com, and usually it is set up such that if you send any email to this address (including a blank with no subject and no body content) you will receive a reply.
The reply that you receive may be the full information that you need or it may contain instructions on the next step you should take. Either way it is a fast, cheap and automatic way of communicating with prospective customers or clients.
It you "subscribe" to an autoresponder email address you may just get the one reply, or a series of emails, it just depends on how the owner has set it up. This is the basic autoresponder.
What is more common these days, and why there is some confusion, is that the term "autoresponder" is used to refer to a complete and complex email management system, which includes the basic autoresponder described above, but is only a small part of what the product can do for you.
The basic functionality that you could expect from a modern autoresponder system would include:
- Unlimited AutoResponder Campaigns
- Unlimited Messages
- Unlimited Messages in any Campaign
- Unlimited Autoresponder Email Addresses
- Unlimited "From" Identities
- Unlimited "Reply-to" Identities
- Messages and Opt-in Contacts
- Automatic Message Click-Thru Tracking
- Combined Plain-Text/AOL
- Optimized/HTML Messages
- Mail Merge Autoresponder Personalization
- Mail Merge Personalization Tags
- Mail Merge Broadcast Personalization
- Message Read Tracking
- Plain-Text Message Preview
- HTML Message Preview
- Message/Campaign Test
- Ability to Turn Message On/Off
- Send a Broadcast to a Campaign
- Set Campaign Start Date
- Automatic Email Notification of New Subscribers
- Copy Campaign
- Turn Message On/Off
- Turn Campaign On/Off
- Delete Campaign Without Deleting Messages
- Message Read Tracking
- Click-Thru Summary By Message
- Click-Thru Summary By Campaign
- Lead Import
- Lead Export
- Unlimited Opt-in Contacts Per Campaign
- Edit Contact Information
- Add Single Contact
You can see from the above list (which is only a partial list) that using the term autoresponder does not accurately describe the above functions.
Use of an autoresponder is essential to anyone who is serious about making money online. It will be the key component in any advanced marketing tactics that you will want to use. See Advanced Marketing tactics.
I have used the Aweber autoresponder system for several years and am very happy with it's performance.
To get the most from your autoresponder it is essential that you learn how to write effective and compelling emails. The resources below will teach you to become a master email writer and your conversions and sales will increase dramatically when your writing delivers it's message with a punch!
Learn more about email lists and how to make money by using then from a master, read The Amazing List Machine by Paul Meyers.