Affiliate Marketing Resources
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Affiliate Marketing Resources |
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Internet Marketing Testing & Statistics
Ask any of the most successful top internet or affiliate marketers what are the keys to their success and almost certainly one of their top insider secrets is that they test, test and further test their systems, web sites and campaigns. Without testing it is very easy to waste money, time and effort on none productive websites, advertising and email campaigns that will never get read. If you have your own web site it is absolutely essential to collect detailed web site statistics if you really want to understand your business. The basic web site data you need is:
Fortunately it is very easy to collect this data and have it sorted and display on a daily, weekly, monthly and even yearly basis. There are lots of web statistics packages around, usually you can sign up for a free service which has limited features and then upgrade for the full premium package for a small monthly fee. iPowerWeb, Inc Powerful Hosting For Just $7.95 Free Setup The web statistics tool that I use is from Site Meter and it really is a great service, even the free package, I just don't know they do it for free. I really appreciate this service as I install their free package on every single web page I have. By using this tool I can check what search terms are being used by surfers in Google, Yahoo etc, then I can check the page ranking for these terms which really helps me to optimize specific pages and also in general learn what is working and what is not. If you are running a PPC (Pay Per Click) campaign such as Adwords then it goes without saying that you will be carefully monitoring the cost of clicks against sales for every keyword purchased. Failure to do so means that you will not know which campaigns are profitable and which are simply loosing you money. If you actually have your own product, such as an ebook, and have access to the sales page, the order page and the download page then you can track the performance to a higher degree. One of the tricks that the professional use is to have several sales pages that automatically rotate after each unique visitor. This enables different price points to be tested as well as different sales copy. The user will be un-aware that this is taking place unless they return to the same site later and notice the minor changes made. This is how the optimum price for a product can be determined. HTML Code Guard 3.0 - Internet Security, Stop Thieves from stealing your profits! See also Advanced Tactics
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